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| Way of SMM |
- What is Social media marketing (SMM)?
Social media marketing programs
is refer to create a E-marketing station, where different type of consumers
will share via Internet (web sites, social networks, instant messages, news
feeds) about an event, product, service, brand or company.
- Two types of way of SMM are familiar, those are describe here.
- The passive way
Social
media can be a useful source of market knowledge. In here different share their
reviews and recommendations of products, brands, and services in Blogs, forums
and content communities. For this reason social media has become an accessible
source of market intelligence which can be used by marketers to track problems
and market opportunities. Unlike traditional market research methods such as surveys,
focus groups and data mining which are time consuming and costly, marketers can
now exploit social media to obtain ‘live’ information about consumer behavior.
This can be particularly useful in a highly progressive market structure in
which we now live in.
- The active way
Social
media can be used as a mass people affairs and direct marketing tool. Several
examples are online dialog with the public to foster relations with customers.
President and CEO of Sun Microsystems, Business executives like Jonathan
Swartz, Steve Jobs CEO of Apple Computers, and McDonalds Vice President Bob
Langert post regularly in their CEO blogs, incentive customers to interact and
easily express their feelings, concept, ideas, suggestions, destination or
comments.
- Purposes
The
main purpose is as communications tool that makes the companies accessible to
those interested in their product and make them visible to those who have no
knowledge of their products.
- Future of SMM
In future the scope of social
media marketing is bright due to increase in market level day by day. The
Internet revolution has sparked off an entirely new world of limitless
opportunities.

